|
 It
is the little things that clients remember, whether first walking
through your door or as a regular coming in for a workout. There
was a time one of our staff members recalls when an exercise
facility had a basket of oranges on the counter, donated by a
local produce business that likely had a surplus and made a donation
for the exposure. The oranges were free to those who came and
went and the gesture was talked about throughout the gym. Nothing
like this is done to any extent and it is an idea that fitness
facilities should exploit.
Rather than whole fruit, we recommend
a platter of sliced fruits and vegetables. Most people will eat
only 2-3 pieces at most and a platter will last a good part of
the day, particularly for private 1-2-1 facilities. Certainly
this can be costly, and so 1-2 times per week would suffice,
on the busiest days and/or at peak hours of business. A possibility
is to network with a local produce supplier by offering the supplier's
business cards or a counter-top sign that indicates from where
the produce came. The produce supplier then would barter the
advertising for the fruits and vegetables.
The next step in this promotion
is to have some means of slicing the fruits and vegetables. Although
a cutting board and knife will suffice, doing so is timely and
fruit juice all over one's hands requires regular clean-up, particularly
when greeting clients and shaking their hands. A recommendation
is to invest in the Sunkist Sectionizer, a device used
by restaurants and grocery stores to create various sized wedges
and slices for food dishes, vegetable platters, salads, or for
sampling. The Sectionizer has available seven different stainless
steel blades, one of which cores and slices apples like
a knife through butter. And use is as simple as placing in a
fruit or vegetable, pulling down on the plunger-like handle,
and catching the slices in a bowl. Clean-up is very simple: the
blades are dishwasher safe, but can be rinsed under hot water
and the Sectionizer only needs to be wiped down at the end of
the day. Highly recommended and fun to use, details, recipes
and more can be found at http://www.Sunkist.com
or go directly to the equipment section at http://www.sunkistfs.com/equipment/sectionizer.asp.
Also look into the Sunkist juicer, an ideal companion for fitness
facilities that have beverage bars.
|
Individual IART Book titles in PDF Over
30 books to choose from with no shipping charges or on CD. 
IART DVDs Training
Technique and Instruction. 
