International Council on Active Aging

Your role in improving the health and well-being of older adults is important, whether you are an owner or fitness programmer, wellness director or researcher. Your success is the purpose of ICAA. We give you the knowledge to do your job effectively and quickly. Marketing, facility planning, referrals, exercise programs, wellness initiativesyou benefit from a community of talented people who contribute to ICAA.

The carefully selected resources of ICAA can:
* Save you time
* Save you money
* Develop your programs
* Increase your prestige
* Expand your network

ICAA member benefits

Save you time
Let ICAA do the work for you!
* Quickly gather resources for your own newsletters, publications, proposals and programs using the ICAA website--a wealth of cutting-edge information and links--just a click of the mouse away and available 24 hours a day.
* Find what you need in relevant research and how-to articles selected for The Journal of Active Aging, Functional U and the ICAA Research Review.
* Instantly access the latest research on aging and activity, position stands, industry reports and all the back issues of the acclaimed The Journal on Active Aging from the ICAA website.
* Reduce valuable staff hours spent on research, design and developing programs.
* Use the ICAA resource finder service to research your questions within 72 hours.

Save you money
Follow best practices for savvy spending.
* Understand the older adult market and utilize age-appropriate messages and marketing pieces so that your marketing dollar is never wasted.
* Take advantage of member discounts to the national ICAA conference and specialty discounts from ICAA preferred vendors.
* Download ready-to-implement public relations campaigns, customized press releases that you can use with your local media, print-ready marketing pieces and client handouts, PowerPoint presentations and posters.
* Lower your cost of doing business with the knowledge of how to do business to prevent expensive mistakes.

Develop your programs
Become an industry leader.
* Implement age-appropriate fitness and wellness programs developed by industry leaders and organizations.
* Educate your staff for improved performance with on-line access to all ICAA publications, home-study correspondence courses, and exclusive industry publications.
* Create a facility and environment where every detail has been analyzed for age-friendliness following the ICAA's facility design section.
* Utilize powerful marketing messages to attract this new and exciting market.
* Hire a winner--or find the next job--through the ICAA job board.

Increase your prestige
Emphasize your commitment to older adults.
* Share in ICAA's constant exposure in the international press on aging-related issues by publicizing your membership in ICAA.
* Open the door to physician referrals and valuable media coverage by qualifying as an Age-Friendly Facility.
* Place the ICAA logo on your literature, business cards, in your window and in your marketing.
* Showcase your ability and share your best practices when selected for an ICAA Industry Innovator award.

Expand your network
Develop your opportunities by meeting others.
* Meet in person with dedicated colleagues, researchers and business leaders at the annual ICAA Active Aging conference plus other regional events.
* Ask questions of industry experts on the ICAA website.
* Find out what all branches of the aging industry are doing: government agencies, social services, leading research academics, equipment manufacturers, health and fitness personalities.
* Investigate the resources of manufacturers and service companies who can support your work.