Fitness
Fraud
Exposes the Exercise & Nutrition Industries!
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 Fitness
Fraud is a unique perspective into uncovering how consumers
get ripped off and are led to believe nearly anything. Fifteen
respected authors in the industry got together to demonstrate
how you get tricked into believing and buying garbage, with chapters
by Matt Brzycki, Brian D. Johnston, Arthur Jones, Dr. Robert
Kudlak, Kevin Fontaine Ph.D., Stuart McRobert, Dave Smith Ph.D.,
Richard A. Winett Ph.D., and others.
Train
Like a Champ to be a Champ?
That's what the muscle magazines want you
to think; and they want to set you up for failure and for good
reason... so that you can keep on buying those "magical"
supplements, 'guaranteed' to make you a he-man!
Athletes
Know How to Exercise & Train?
Not quite; they know how to take orders
from their coaches, and will succeed in spite of their training,
all because of good genetics, motivation to do well, and drugs...
lots and lots of drugs.
The
(dis)Honesty of Companies
It is not unusual for a company to create
its own spin on bogus products that it sells. And so, when they
go public about how they no longer will be offering product 'x',
they are seen as honest and ethical. Now you can read about one
of these instances and with one of the largest supplement companies
ever!
Persuasions
in the Fitness Industry
There is a fine art in convincing people
to buy, and the fitness industry is no exception. Advertisers
know how to communicate, to use certain phrases (to protect themselves
legally), how to attract certain audiences, using emotions to
make bigger sales, etc. Gyms are experts at this as they employ
tactics such as 'the tour,' 'penalty pricing,' the 'Ben Franklin,'
the 'drop,' and the 'T.O.' Reading how some of this is down may
protect you from future scams.
The
USDA Pyramid Scheme
One of the biggest outrages is the 'Food
Pyramid/Guide,' so design to help sell products that we produce
in over-abundance, yet the same foods that are not ideal for
human consumption, including cow's milk, and wheat products.
Want proof? Read Fitness Fraud and compare basic human
physiological needs to the propaganda of the Food Pyramid.
"Fitness Fraud was
an eye opener. It really enlghtened me on how to determine what
training methods, diets, or exericse equipment may just be fads
or effective marketing ploys. Within possibly a multi-billion
dollar industry, there are many people who are going to be in
the spotlight for their famous routine, diet strategy, or exercise
equipment for a very brief period. They make their money, consumers
get frustrated or perhaps get temporary results, and the cycle
starts all over. Fitness Fraud is a must buy if you want to achieve
health and fitness results without wasting a lot of hard earned
money and valuable time. It supports critical thinking, provides
sound advice, and gave direction within my healthy lifestyle.
In order to achieve and maintain my best fitness level possible,
I need the truth, not the hype!
Thaddeus Clavero, CFP
Fitness Fraud is $25 Canadian,
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